In today’s current economic climate, are you finding it difficult to develop and grow your agency?  Do you rely on referrals and inbound leads alone?  Have you tried to recruit new business staff in the past and found that it didn’t work out?

If so, you might want to consider reviewing your new business strategy and to steer your agency in the right direction. 

Our early evening seminar ‘How to devise a robust new business strategy’, is presented by Chris Gallagher (a previous Tack International executive coach), and aims to provide you with a practical framework upon which to base your new business strategy.

This event will look internally and externally to highlight and develop the key components required to deliver successful and consistent growth from your new business channel, including determining your needs, managing internal and external resources, understanding key competencies, and acknowledging key mistakes of other agencies, making sure you don’t repeat them. 

After sharing the insights to what makes up a robust new business strategy, Chris who trains, mentors, and coaches agencies across all communication disciplines, will be available to answer any questions - general or specific to your business.

Who Should Attend?

This seminar is appropriate for Managing Partners and Managing Directors from all agency backgrounds, in addition to anyone involved in the recruitment, motivation and management of new business employees.  Equally people who are looking to develop a new business channel for the first time would benefit from attending.

How Will I Benefit?

Attendees will be given a working model of the key aspects of devising a new business strategy and practical methods and examples on how to approach each aspect.  Whilst there is limited time to develop all concepts fully, you will leave with some clear and distinguishable actions to employ in your own agency following this seminar

What Will I Learn?

You will learn how to:

• Define all the key aspects that make up a robust and holistic new business strategy by clearly defining the new business resources required to employ a successful new business strategy
• Critically define the staff key competencies required for your agency’s business development function, and how to test these at interview stage. 
• Manage your internal and external new business resources.
• Manage the age old agency problem of retaining your consultative integrity whilst “selling” your agency solution to a new audience.

You will also learn:

• What the key mistakes agencies make in devising and implementing new business strategies.
• Which is best for your agency – an in-house new business resource or outsourced partner, or both?

Chris Gallagher is an experienced sales training coach at Upfront. Upfront are a full-service business development consultancy, specialising in the marketing services sector offering consultancy, new business, data, PR, recruitment, and training. 

If you are interested in finding out more information about this event or attending please contact Matt Dyment by emailing matt@upfrontbd.com or call 0870 486 2190.

512 Clerkenwell Workshops
Clerkenwell Close
EC1R 0AT London
United Kingdom

Thursday, September 10, 2009 from 3:00 PM to 6:00 PM (GMT)

Upfront Business Development

Upfront is a Full Service Business Development Agency. We provide an insightful and proactive approach to business development with the aim of achieving and delivering significant new business revenue growth for our clients.